Written for technology
professionals and business managers/owners alike, this new, easy-to-understand
book provides you with a comprehensive overview of the key legal and economic
issues that affect rights of access and use for intellectual property and
knowledge assets, with special emphasis on computer software, Internet content,
and digital media. It is the first book to address management of both
traditional intellectual property and the broader set of knowledge assets in a
single resource. It presents these subjects in a style appropriate for a wide
range of practitioners who are not intellectual property or knowledge management
specialists, and approaches the challenge of managing these assets from a
multidisciplinary perspective.
The book helps you recognize and respond to the critical
challenges that you will be confronted with in the near future. It enables you
to protect and maximize the economic value of the intellectual property you
develop and prevent its misuse by others; reduce the risk that you will be
liable for violating intellectual property rights of other parties; and develop
commercial and legal strategies for profiting from the inventions and
innovations you create. It also shows you how to increase your ability to
obtain access to intellectual property owned by others without incurring legal
liability and subject to reasonable economic terms.
Important!
E-Books may not be copied or printed.
See e-Bookstore Information Page before ordering.
Introduction:
Overview of Intellectual Property and Knowledge Assets - Purpose of this Book.
Who Should Read this Book, and Why? Intellectual Property Law Principles.
Knowledge Assets. Emerging Digital Rights Management Issues.
Traditional
Software Protection Strategies - Copyrights and Software. Patenting Computer
Programs. Business Method Patents. Trade Secrets Protection for Computer Code.
Moral Rights. Licensing. Reverse-Engineering. Comparing Traditional Protection
Strategies.
Open
Source: An Alternative Model - Open Source Principles. Open Source and
Traditional Intellectual Property Principles. Different Forms of Open Source.
Open Source vs. Shareware. Economic Models for Open Source Material. Open
Source Applied Beyond Software. A Battle for the Heart and Soul of Open Source.
Open Source: Placing a Premium on Collaboration. Management Strategies in an
Open Source Environment.
Trademark
Protection Online - Trademark Overview. Trademark and the Domain Name
Registration Process. The Problem of Cybersquatting. Resolving Domain Name
Disputes. Reconciling the Interests of Legitimate Trademark Owners. Domain Name
Property Rights. Country Code TLDs. Multilingual Domain Names. Trademarks and
Hypertext Links. Keywords and Trademarks. Unfair Competition Claims. Strategies
to Manage Domain Names and Keywords.
Protecting
“Look and Feel” of Online Content - Limits of Copyright Protection. Patents and
Digital Look and Feel. Trademark Law Protection. Rights Under the Database
Directive and Property Law Theories. Trespass to Property. Rights Under
Competition Law. Moral Rights. Managing Look and Feel.
Managing
Digital Media - Print Publishers. Music Rights. Digital Video Rights. Secure
Systems for Digital Content. The Role of ISPs and Other Content Distributors.
Criminal Penalties for Violation of Digital Media Rights. Managing Digital
Media Rights.
The
Challenge of Peer-to-Peer and Distributed Computing - The P2P Process and its
Challenge. Managing Napster. The DMCA as a Threat to P2P Systems. Distributed
Networks. P2P-Driven Content Searches. Distributed Computing in P2P Systems.
Content Management in P2P and Distributed Networks.
Property
Law & Commercial Transactions Law Applied to Digital Content - Data
Ownership. Property Law Rights and Competition Law. Commercial Transaction
Laws. Computer Fraud and Abuse Act and the Electronic Communications Privacy
Act. Future Trends.
Controls
on Technology Development and Transfer - Technology Export Controls. Overview
of Technology Export Laws. Performance-Based Computer Controls. Encryption
Controls. Knowledge Controls. Restrictions on Pass-Through Exports. Digital
Millennium Copyright Act and Anti-Circumvention. EU Cybercrime Treaty.
Technology Taxes and Fees. Technology Controls: Trends and Strategies.
Valuing
and Managing Knowledge Assets - Valuation. Licensing. Auctions and Exchanges.
Intellectual Assets in Corporate Acquisitions and Start-Up Enterprises.
Securitization. Donating Intellectual Property. Abandonment. Internal Asset
Transfers. Auditing Intellectual Assets. Antitrust and Competition Law Constraints.
Intellectual Asset Management Strategies. Valuing Intellectual Assets in a
Networked Setting.
Principles
for Managing Intellectual Property and Knowledge Assets - Understand the
significance of Computer Networking for Knowledge Assets. Recognize Diverse
Forms of Knowledge Assets. Apply All Available Asset Management Tools.
Recognize Transitory Value of Assets. Make use of Non-T