To be successful in today’s
satellite communications marketplace, you know that business savvy counts as
much as technical expertise. This informative new book gives you the management
insight and expertise needed to successfully operate satellite systems as
business ventures. Based on the author’s more than 25 years experience in
developing and managing satellite systems, the book explains how to master the
complexities of deploying satellite systems while reaching overall business
objectives.
This unique resource
combines the essentials of strategy development and project management in one
integrated approach. You find in-depth coverage of each building block of this
approach from the perspective of business and industry managers. By showing you
how to determine customer needs, the book enables you to formulate the goals
that define success. It also explains the critical role of team management and
emphasizes the importance of team communications. Detailed coverage of funding
strategies, techniques for developing optimum architectures and
infrastructures, and methods for measuring overall performance, all combine to
make this book an excellent guide to business success in satellite system
ventures. The book closes with a comprehensive case study of digital satellite
radio systems and a prognosis for the future of satellite systems.
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Satellite Business
Today - Introduction. The Changing Role of Satellite Systems. Major market
segments. Transition towards Stand-Alone Businesses.
Recent Stand-Alone Business
Experiences - Major Direct-to-User Systems. Lessons for the future.
Integrated Business
Strategy Process ‑ An
Organizational Paradigm Combining Strategy Development Business Planning
and Project Management.
Business Strategy
Development ‑ Through External and Internal Environment Analyses. Market
Share and Risk Analyses.
Business Plan Development ‑
Target Audience. The Plan a Microcosm of the Future Organization.
Planning the System ‑
The Binding Force for Multiple Functions. Alternative Architectures. Design
Optimizations. Market-Responsive Engineering Requirements.
Engineering the
System - Measures for Engineering Success, types of infrastructures, Consumer Equipment
development Spacecraft requirements and
programs .
System Operations - Satellite
Network Operation. Content Management.
Managing for Success ‑
Visionaries and Leaders. Managing for Success through IBSP Interactions.
Monitoring Tools.
Case Studies of Digital
Radio Systems.
D. K. Sachdev
has more than 40 years experience
in the satellite and telecommunication organizations and industries in the United States and India. He is the
president of SpaceTel Consultancy
LLC, Vienna, Virginia, which provides management and engineer support for
telecommunications, and broadcast companies. He is also an adjunct professor at
George Mason University, where he teaches
graduate classes on systems engineering for telecommunications and on
project management. In 2003 he received
the Arthur C. Clarke Foundation’s Innovation award for his “creative and
innovative prowess in the field of satellite communications for many years and
culminating in the engineering implementation of the world’s first operating
direct broadcast radio satellite system.”
A Senior Member of the IEEE, he is a graduate of Allahabad University
and holds a post-graduate diploma in electrical communication engineering from
the Indian Institute of Science, Bangalore, India.
Click here to see a sample chapter of this title.